Shoppers Want Retailers to Make It Personal–Everywhere

Shoppers Want Retailers to Make It Personal–Everywhere

What gets consumers to shop until they drop? It’s personal—that is, a personal experience.

In a December 2014 study by MyBuys, 53% of US digital buyers said they purchased more from retailers that suggested products based on past browsing or buying behavior, and 52% said they were likely to engage with a new brand and purchase when they saw online ads for products they were interested in based on current and past actions.

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