When it comes to your online visitors, there isn’t a “one-size fits all” marketing plan. Consumers are motivated by different goals, come from different locations and use different devices. They’re not all after the same thing.
Trying to serve all your visitors with the same experience is no longer effective. Don’t take my word for it – a Harris Interactive study last year revealed that 74% of people got frustrated when shown content, offers, etc. that appear to have nothing to do with their interests.