Forrester: Most Brands Will Underinvest In Mobile in 2015

Forrester: Most Brands Will Underinvest In Mobile in 2015

In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as just another channel. Mobile-shifted marketers will transform their brands’ customer experiences and drive business outcomes by taking a sophisticated approach that focuses on how to activate mobile experiences. Success stories will be few in number. In 2015, we will also see marketing leaders who look at mobile as just another channel struggle to deliver results, differentiate their brands, and justify the budgets they need to stay competitive.

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