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H.I.G. Growth Partners Completes Exit of Triad Retail Media

H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm, announces the sale of its affiliate’s investment in Triad Retail Media (“Triad” or the “Company”) to Rockbridge Growth Equity and Falcon Investment Advisors.

Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly-trafficked retail websites. Triad’s retail partners include Walmart, Sam’s Club, eBay, Toys “R” Us, CVS and many others.  H.I.G. partnered with Triad’s management team as part of its investment in 2009… Read More

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MEDIA MAVENS: GREG MURTAGH, TRIAD RETAIL MEDIA

Greg Murtagh’s experience with packaged goods and digital marketing goes back to the interactive Dark Ages. The former sales rep for Richardson Vicks and American Cyanamid (Old Spice et al.) and brand manager for Dial Corp. moved on to promotion consultancy Reach Marketing in the mid 1990s, first encouraging his CPG clients to put their sales materials online in the age of the 1400-baud modem and Prodigy… Read More

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Greg Murtagh promotes innovation at Triad Retail Media

An employee at Triad Retail Media had an idea about a new social networking tool for the company to consider. He didn’t need to fight through five layers of management to get the attention of CEO Greg Murtagh. He just e-mailed Murtagh directly. Before the end of that day, Murtagh had already read the proposal, researched the new tool online, agreed that it was a good idea and assigned someone to begin work on the project…. Read More