H.I.G. Ventures, LLC today announced that one of its affiliates has completed a significant growth capital investment in Triad Digital Media, LLC, a Tampa, FL- based online advertising services company.
Founded in 2004, Triad Digital Media is the market leader in creating, managing and operating online media programs for leading retailer and e-commerce websites. Triad partners with large e-commerce websites such as Walmart.com, CVS.com, Dell.com and SamsClub.com and others to help them monetize their online traffic via targeted advertising placements and content. Triad creates, hosts and manages focused sections of each partner’s websites and uses contextual and behavioral targeting to bring a highly relevant demographic to advertisers. Triad’s approach, which in addition to custom content includes banner ads and sponsorship programs, reaches customers who are in a highly sought after ‘shopping’ mindset. This offering provides great value to advertisers and is unique in the digital media advertising market today… Read More